The oil and gas year 2012

Byfjordparken goes against the current

See the case film about the Wellbore identity

New brand identity for Wellbore

New brand identity for Wellbore

We have developed logo, visual identity, and brand promise for the oil service company Wellbore.


The visual identity is based on associative forms from Wellbore products and services, what they do and how they work.

The colours have been chosen to stand out in a conservative industry, and the brand commitment ‘We rig the right power’ is the company’s attitude.
The launch of the new graphic profile took place at the DnB arena in Stavanger in connection with the GET league match between Oilers and VIF.

Development of the new website was done by InBusiness.

The animated versions of the logo were executed in cooperation with Marius Venn.

Corporate images were taken by Tom Haga.